Want to learn more about Wix? Thinking of switching your website to the Wix platform, comparing Wix vs. Squarespace, Wix vs. WordPress, wondering if Wix works with video content, includes hosting, or something along those lines?
Here’s our breakdown of the top 8 reasons why you may want to think about switching to Wix!
Have you ever sat and thought about why people do the things they do? Seriously, from posting cringe worthy videos online to observing how some people behave with others in public. Truth be told — there is no shortage of "things that make you go hmmmm 🤔" on a daily basis.
Being that we exclusively make websites using Wix I often think of why people would choose any other platform.
Our inbox is often flooded with questions about Wix — the platform itself, the functionality behind it, and what it can do for their website. As previously stated, we create designs exclusively for Wix — and with good reason. So we’re really going to hit this home with top 8 reasons why we love Wix. Here goes.
01 – Wix Won’t Kill Your Creative Vibe
Wix promotes catering to your creative vibe. The Wix editor used to modify your template offers absolute creative freedom. And trust that we mean absolute. Harnessing a drag and drop editor, you can select any component to alter, rearrange, duplicate or delete as you see fit. There are no design restrictions when it comes to your site pages and bringing your creative vision to life, page by page. Unlike Squarespace other website builders 👀, there is no grid layout limiting your vision. If you can envision it, you can create it.
And while Wix does offer blank designs, we don’t suggest you starting with a completely blank slate. Instead, by using a Green Lotus Digital template as your foundation you can bring about that dream site that you’re already imagining — but much more quickly and effectively with the prerequisite base elements in place. You can get from A to Z much more efficiently when you start with a template that encourages and ignites creativity — but also includes every vital component you’re seeking that was designed to convert.
02 – Built In SEO Tools
Straight talk alert: We have customers ranking at #1 for ridiculously competitive keywords. Wix's built-in SEO tools make it easy for you to be found. Because Wix loves you, they provide the required SEO tools, right in the dashboard to help you keyword all of your pages, set the text tags of each line of copy on your site, and even title your images so the Google bots can read your site. Long gone are the days of confusing SEO tactics to haphazardly show up on page one of Google. Wix really wants you to rank for the industry you’re in. So, they help make the whole process of website design, development, and management as efficient and optimized as possible so you can ultimately… save time, launch your site quickly, AND rank.
03 – World-Class Integration For Video Content
One of the most common questions that land in our inbox is “can I add video?” The answer: YES! And that’s incredibly good news because (according to a study by Hubspot) the conversion rate for websites that use videos is typically 5% more than websites that don't. Wix makes it REMARKABLY easy to ADD VIDEO (AND GIFS!) throughout your site, grabbing your viewer’s attention. Video content is also an excellent way to inject some personality and reliability into your digital space.
While some Green Lotus Templates include example video headers and page breaks — you can add a video to your site wherever you see fit. Bottom line: anything is possible with Wix. And thank goodness for that because video content is and will continue to be increasingly necessary to strengthen your marketing efforts.
04 – It’s like Powerpoint for your Website (but honestly, better)
More than that, with Green Lotus Digital Templates — what you see on the demo site is what you see when you import the design into the Wix dashboard. Simply swap the imagery, update the copy, and update the brand settings to be launch-ready in literally no time. Wix's drag and drop functionality makes it insanely easy to select elements to make adjustments to. Whether it be specific sections, pages, or your site overall. It doesn't matter if the change you want to make is exclusive or universal… it can be done. And the best part is: without knowing one line of code. Make adjustments, changes, or complete overhauls throughout your sit
e — then preview and publish the changes instantly.
More than that, with Green Lotus Digital Templates — what you see on the example site is exactly what you see in the Wix editor. Simply swap the pictures, update the text, and update the brand colors to be launch-ready in essentially no time.
05 – Tailor Made, Fully-Customizable Mobile Design
Although most platforms promote their “responsive” design, they don't allow you to have any control over how your site is displayed on mobile… Hey there, random words on lines by themselves! With Wix, you’re able to completely control your mobile experience (i.e.around 70% of your traffic) apart from your desktop design. But how does it work? Well, when you change anything on desktop, that change is mirrored immediately on mobile (we recommend you design both, side by side, more on that HERE). From there you can further make adjustments to mobile and ensure everything’s in sync, visually.
Fact is, mobile users tend to navigate sites on their phones a bit differently. Your Green Lotus Digital template not only includes the mobile optimized version, but we’ve designed and included the essential mobile adjustments such as larger text to read from a device, enhanced button size to make selecting it highly compelling, and many more strategic improvements to help increase conversion. Mobile traffic is on the rise and you can figure out the percentage of users viewing your site on mobile via your Wix Analytics — to see just how well your site performs on mobile and how many people are coming to your site from their phone. The percentage may be higher than you are thinking so your mobile design needs to convert well, if not better, than your desktop site. Green Lotus Digital templates are in a league of their own on the mobile design front – so you can bea head of the pack when it comes to resonating with your ideal client… no matter how they find you online.
06 – Wix Includes All Kinds Of Other Tools
At this point you're probably thinking okay, great, but what about everything else I have integrated with my current site. And trust, we get it — from opt-ins to email lists and even membership logins — it can be mind boggling to even *imagine* getting all of that integrated on another platform. But it’s acheivable. And not only is it achievable (yup, you guessed it), it’s easy!
Wix understands the landscape of running a successful business in 2023 — your website is not only the introduction to your customers but it’s also the online HUB for you. So, yes, all the backend things that keep your business up and running can be integrated into Wix (in fact they likely already exist as features). Although you can integrate your old forms from Mailchimp, Aweber and etc. you can also use Wix's own built in CRM called Ascend to create new forms, send email campaigns, capture leads and more. As an added bonus, you can import your existing list of subscribers in a flash.
When using a Green Lotus Digital template, there are intentionally placed CTAs (calls to action) throughout the design included to instruct you on exactly where to put those. Simply swap out the placeholder box with a button, form, video or... anything else. This encourages your ideal prospect to take action on your site — and getting it all set up is a breeze
07 – Easily Updated, so YOU* Control Your Website
Your ability to easily update and control your website is a direct correlation to the platform on which you build your site. If the platform is simple, user-friendly, and gives you the ability to adjust, initiate and RECREATE… then it’s unlikely that your site will grow stale. When you have the ability to be creative on your website, hear us when we say this: the possibilities are limitless. If you have an idea, just imagine being able to bring it to your LIVE site that same day. When you’re in control — you say move it happens in *real time*.
We create our designs with the future you in mind. They’re ready to go directly “out of the box” BUT they’re also built to expand with your business, too. Imagine, walking in confidence that you hold the reigns — not only creatively but strategically — on your website.
08– Fun to Use
Let us let you in on a little secret... You don’t have to resent designing or making updates to your website. In reality, it can be fun (& we think it should be)! While many other design platforms require immense effort to get launched or for you to make sweeping changes to your website, with Wix, you’re instantly designing. You can get your website up in a matter of hours (seriously, hours). Forget Harvard Business School, you will feel like you’ve gotten center stage placement at the MOMA by the time your site is live. You can create actual MASTERPIECE within Wix. And we can hardly wait to see the masterpiece you create.
If we had to guess, the reason you made it to this point is that something within you is thinking about making a change to your website or the design platform that you use to create it. And trust us, we fully understand your reluctance and even overwhelm as you contemplate taking the leap of faith. The points above hopefully reduce any fear in regard to the functionality of Wix and its capabilities — no matter the scope or size of your business.
Now, we want to ask you this: what is the cost of not making the switch to Wix? You can either:
✔️ Stay stuck with a website that doesn’t feel right for the vision you have for your business.
✔️ Remain bound to a website designer when you want to make necessary updates and changes (& pay a fee each and every time with no guarantee they’ll deliver on your vision).
✔️ Possibly lose clients / customers because your website is not converting for you.
✔️ Continue spinning your wheels on social media because you’d rather people find you there (on a platform that you have no control over) than on your own website.
OR you can make the choice to daringly change platforms and amaze yourself at how far you’ve come — 3 weeks, 3 months, or even a year from now! If this resonates with you: what will it be? We hope you take a leap of faith for yourself, your business, and the future of your online presence.
HERE'S TO YOUR SUCCESS,
MICHAEL
